Hard to believe it’s nearly been a year since we put this video out. In hindsight we should have done it earlier but the weather here in NJ prevented us shooting some of the scenes we wanted to capture. The radio campaign we had running was tailing off as this was coming out, the fact that the lyric video has nearly 5 times more plays (we put it out mid radio campaign) speaks to that effect. The music business is all about timing, miss the boat by a day or two and you’ll get left on the sand. Have your song heard at the right time on the right platform and you could blow up. It’s a game of fine margins.
Alas, it was a really cool video directed by our good friend and collaborator Charles Kliment (see his post here for his insight on the shoot) and was the first all Go Pro music video shot like this.
Go ahead and check out the video (again, because you have seen it already right?).