We’ve always been All About That Bass so nothing new for us there (great song by the way), however what is interesting is the slow shift in Top 40 music’s sound through 2014 and into 2015.
Meghan Trainor, according to Billboard, is set to knock Taylor Swift from atop the Billboard 200 next week. This is interesting because it follows an underlying trend of more live, organic sounding songs becoming popular again. EDM (what an awful name for dance music..) ruled the charts for a long time, we’re not saying it’s going anywhere but with the emergence of artists like Sam Smith and Ed Sheeran’s steady rise in popularity we’re starting to hear less beat driven songs on the radio. Having had a quick listen to her album, Meghan is riding that wave with an old school, live instrument vibe mixed with a current Top 40 sound. We really like it.
In truth we saw this shift coming (how awesome are we..) when we made the 3AM Tokyo album. We essentially time proofed the songs so they would last the 2-3 years we knew it might take to get them into the mainstream. Seeing Meghan make it to number 1 with a different sound is good for music. It’s good to keep pushing the audience to experiment with their tastes. At the same time none of the songs mentioned by the artists above sound out of place on radio, which speaks to the excellent writing of the artists and collaborators. So congrats to Meghan and a big salute to all the artists and writers trying new things and not following the crowd.
We’ll leave it there as the weekend’s coming, and who wouldn’t wanna get ready to get their ass on the floor tonight right????